The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Are You Losing 50% Or More of Potential Sales?

By Charlie   |   March 11th, 2010

“How can I attract more clients? Over the last few years I’ve thrown away over twenty thousand dollars on failed marketing approaches.

I’ve tried everything from display ads to putting on seminars, none of which translated into sales. No matter what I do, I can’t seem to attract enough new clients. What do you suggest?”
John from Boulder, CO

When I asked John to tell me about his business, it quickly became clear that after over a decade in financial services, he knew what he was talking about. He knew which products clients needed, how to help them create financial independence and how to save them m0ney. He had a wealth of sensible ideas to share about financial planning.

I asked John if any of these ideas were in his marketing and he admitted they weren’t. Despite being an expert in his field and a top-notch service provider, John was missing hundreds if not thousands of potential clients because prospects weren’t aware of his level of expertise and how he could help them.

If your prospects don’t know how you can help them or view you as an expert you’re not going to get their business! If your marketing doesn’t help them instantly understand why they need you and then go on to educate them about ways you can help them, you’re wasting thousands of dollars on your business marketing and your advertising.

Say you’d scheduled a meeting with a prospect for a lucrative project. You wouldn’t show up in a worn out suit or deliver a presentation that put your prospects to sleep. You’d want to look sharp and impress your prospects in order to prompt them to sign a contract on the spot.

Now take a look at your small business marketing. Is it like an outdated suit? Does it put your prospect’s to sleep? Ready to change your small business marketing and start attracting more clients?

Stop wasting money on your small business marketing today by discovering what works to grow you business. Use this link to find out how >>

Like John you could be attracting all the clients you can handle with a marketing strategies based on what works. Here are a few tips to boost your sales.

1. Give examples of the solutions you provide so that prospects can see how helpful you can be and how much you know. Don’t just tell people you’ve been in business for 100 years; demonstrate your ability to solve their problems and answer their questions. Don’t let your expertise be hidden behind boring marketing copy.

2. Earn the trust of your prospects. What’s the quickest way to do this? Leverage the trust you’ve garnered over the years from past clients and collect testimonials from them. Once you have these gems in hand place them up front or near the top of your marketing materials.

3. Motivate your prospects to contact you. If your prospect doesn’t take immediate action when they see your ad, your web site or your sales letter, chances are they’re never going to. Give them a reason to contact you; motivate them to act right away.

4. Help your prospects get to know you, understand more about how you can help them and have a u.rgent reason to spend their hard earned dollars. Don’t expect prospects to take the imitative to seek this information out on their own.

Expect to need 5 to 7 contacts to demonstrate how helpful you can be and to educate prospects about how much better off they’d be with your products and services.

Don’t let your expertise be obscured by outdated marketing. Put your best foot forward by using a marketing system that generates more leads and clients each month.

Stop trying to guess at how to grow. It’s so much easier and more profitable when you know what works. Get all the details with this URL >>

When You’re Tired Of Waiting For Your Website Marketing To Work

By Charlie   |   March 11th, 2010

Here’s a note from a reader with a problem that’s familiar to many small business marketers.

———–
Dear Charlie,

My web site has been up for six months and I’m getting a couple of hundred of visitors each week, but my site isn’t generating any leads or sales. My web designer tells me to give it more time or to spend more on Google Ads, but I to increase web sales now. What do I do?

Joe, Minneapolis, MN
———–

Do you have a web site like Joe’s that isn’t generating leads or sales? The two of you aren’t the only ones; there are hundreds of thousands of business people who have put up web sites and aren’t getting the results they want.

Spending money on marketing that isn’t working is simply foolish, no matter what media you are using. The advice to wait and give your marketing more time or spend more money on advertising that doesn’t generate a response is just plain nonsense.

Picture yourself heading to your car to drive to a client meeting. When you try to put the key in the ignition, it won’t go in and you can’t get the engine running. By mistake, you’ve picked up the keys to your spouse’s car. No matter how hard you try, those keys are never going to start your car or get you where you want to go.

Marketing is the key to getting your business roaring to life. But the wrong marketing strategy or tactics aren’t going to take you anywhere.

The quickest way to improve your small business marketing and start generating more sales is to find out what works from someone who knows.

Discover the key to generating leads and sales with your web site >>

Today I’m going to share with you the most powerful secret you can use to increase web sales.

Information Location Is The Key
——————————————-
Any realtor will tell you its, “location, location, location” that determines the value of a property. The same is true the content on your with your web pages. The location of information determines whether or not your prospects read the page and contact you or not.

Put your logo or company name at the top of your web page and your prospects won’t read the rest of your page. Why? Most people first concern isn’t what your company is called. Your prospects primary concern is what you can help them.

Put a photo or your company name or a welcome message at the top of your web page and you’ve wasted the prime real estate on your site. You could lose 90-95% of your site visitors. They’ll never read down the page to discover that you have the product or service they need and want.

The most critical location on any web page is the part that comes up first on your prospects’ computer screen. Give your prospects reason to read the rest of your page, and they’ll scroll down.

What happens when you put the right information in the right places on your web page?

When Frank came to me, he had a web site that was generating just 10 leads a week. Given the hundreds of dollars he was spending each week on Google Ads, he should have been able to do better.

After a quick analysis of the information seen by visitors in the first few seconds at Frank’s site, I showed him how to make two simple changes to his homepage. Two weeks later, I checked back and Frank told me that his leads had increased, from 10 to 60 per week.

With a few simple changes to the top part of his web page, Frank dramatically increased his sales In the ensuing months I’ve shown Frank where to make other improvements to his web site to generate even more leads and maximize his sales. He’s now getting 150-180 high-quality leads a week from his web site without spending a dime more on advertising.

You could be getting 6 or 18 times the number of leads from your website that you’re currently getting by using the same strategies I showed Frank how to use.

I’ve been marketing online for close to a decade now, and have tested and proven strategies that bring in leads and sales. Whether you want to improve your search engine position, increase your web page conversion rates or boost your sales, discover what to do from someone who knows how.

How to Sell More With Less Effort – The Right Marketing Strategy Makes a Difference

By Charlie   |   March 11th, 2010

Running your own small business or marketing department often means working long hours. Wouldn’t you like to cut back this summer, ease up a little, maybe take a few Friday afternoons off or get away on vacation? How can you do this and still keep – or build – marketing momentum?

You know that you could expand your business if your marketing was more effective, but you barely have time to keep up with your present workload, much less take on a whole new set of business marketing tasks.

How can you take your small business to the next level and work less?

1.Plan To Get More Done With Less Effort
Learn how to be more effective and efficient in marketing and managing your business. Start by taking time each week to assess your marketing plan to prioritize your next steps.

Take out your calendar and block out an hour once a week, preferably first thing in the morning, when you’ll give yourself a mental vacation from meetings, answering the phone, and email. Use this time to evaluate your existing marketing efforts.

Identify what to do more of, what to change and where to get help.
– What’s working and what isn’t?

– Where are you getting the best results?

– Which keywords are attracting the most prospects?

– Which marketing messages?

– What sequence of information results in the highest conversion rates?

– What follow-up strategy?
Etc.

2. Get More Attention With Less Effort
A common misconception is that small business marketing success is a result of plain old persistence. Most people think that using the same type of marketing message and advertising that everyone else uses will build their “brand” or grow their business.

Is using the same approach your competitors use helping you get all the attention you want for your business? Probably not.

Your marketing message may need a vacation, or even early retirement. Replace it with a message that clearly and succinctly explains how you help your clients. Prospects respond when you speak to their needs.

On average, my clients report that composing and using a marketing message like this increases the response rate to their marketing by 400 percent. That’s 4 times as many leads generated with the same effort.

Discover how to explain what you do and get a better response to your marketing >>

3. Generate More Qualified Leads and Sales with Less Effort
Getting attention is the first step in marketing; getting qualified prospects the second. You want more prospects so you can convert them to clients and increase sales, but you don’t have time to make more calls or write more emails or letters. But you can get more people to contact you and buy from you each month and reduce your long-term marketing costs.

Establish systems for prompting prospects to contact you. Then automate every function of your marketing you can.

I use a simple system of articles and newsletters to generate interest and stay in touch with prospects. To handle the 40-50 or more people a day who contact me, I have an automated response system to follow up with each of them.For people interested in my services, I have yet another system I use to determine the best follow up response.

Discover how to generate more sales with less selling >>

I leverage the web, related software and a set of proven systems to manage my marketing and my sales The result is that I can manage a continually growing enterprise with less effort. In the last 12 months, this marketing strategy has helped more than triple the number of visitors to my web site.

You can do the same by:
• Letting prospects know how you can help them get what they want,

• Using your web site to prompt at least 10 to 20% of site visitors to contact you,

• Following up each inquiry with a personalized automated response,

• Building your in-house list of prospects,

• Regularly demonstrating your expertise and the value of your services to your growing list of prospects,

• Doing all of the above using systems and automating repetitive functions.

Discover how to generate more leads and sales with your web site even when you’re on vacation >>

You deserve some R and R this summer – you can get it and still grow your small business with the above 3 strategies. Start by setting the time aside, making a marketing plan and a vacation plan so you can enjoy your summer and steadily increasing revenue.

3 Ways To Reach Your Income Potential

By Charlie   |   March 11th, 2010

Mike recently called from West Texas. He’d ordered two of my manuals and only had them for a few days, so I was surprised to hear from him so soon. Mike is a no-nonsense salesman with over 40 years experience under his belt. He told me that he’d recently signed on with a 56 year old company to help them ramp up their sales.

Mike sees a company with a great range of products that has barely scratched the surface of their profit potential. They’d made a couple of million in 2004 but hardly tapped into the market they could be selling to. What has been holding this company back? No marketing plan or sales strategy.

Mike bought the 15 Second Marketing guide and The Insider Secrets to Attracting More & Better Customers manual and less than a week later called to order Creating Web Sites that Sell. He’d quickly seen the benefits of the small business marketing strategy detailed in the first two manuals and realized that he’d need to learn how to use the company’s web site as part of his marketing efforts to achieve his revenue goals.

And he has set some audacious goals. Based on his analysis, Mike identified a potential for growing the business by a factor of ten.

Is your company like Mike’s?

Does your company have untapped profit potential?

Learn how to tap your revenue potential with the following two marketing tools.

Get the 15 Second Marketing Guide and explain what you do in 15 seconds or less.

Use this link to get The Insider Secrets to Highly Effective Small Business Marketing manual to attract a steady stream of clients.

Take a lesson from Mike.

1. Set Your Revenue Targets
Mike’s first step in his new position was to assess existing revenue, market penetration and revenue potential.

What did your business make in the last 12 months?

What level of market penetration does your business have?

What’s the potential for growing your prospect and client base?

What’s the annual profit potential for your business?

2. Don’t Rest On Your Laurels
Mike’s company is profitable; they could continue comfortably making a couple of million a year with their existing marketing. Or they could make much, much more with a better small business marketing strategy. For Mike existing revenue is a baseline, not the objective.

Is your marketing based on achieving the status quo?

Could you be making twice or ten times as much if you revised your marketing strategy?

If your marketing worked the way you wanted it to, how much could you make in the next 12 months?

Discover how to increase sales with your online marketing with “Creating Web Sites that Sell“. In it you’ll find a step-by-step guide to generating many more leads and sales with your web site.

Use this link to improve your Web Site Marketing.

3. Invest In The Future Of Your Business
Like Mike’s 56 year-old company, you may be just scratching the surface of your pr0fit potential. With the proper marketing strategy you could be making much more.

Want to learn how to tap the potential of your business?

Which marketing strategy and resources do you plan to use to help you reach your revenue objectives?

Even if you graduated from college many years ago, evaluating your performance on a regular basis can b e helpful. Each time you do you can use your grades as a guide to revise your business goals and next steps you need to take to achieve them.

Assess your business potential, set audacious targets and then get the marketing resources you need to reach or beat your goals. Who knows, you could be making ten times as much a year from now.

Is Your Small Business Marketing Telling The Whole Story?

By Charlie   |   March 11th, 2010

My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he’d done at school or out with his friends the night before, I’d get one of two classic teenage responses; “Stuff” or “Nothing”. I’d have to pepper him with questions to learn any more.

With my daughter, I could hardly get a word in edgewise. She’s a great storyteller, but she wanted to tell me everything about everyone. Neither of them were really giving me what I wanted.

If these had been sales calls and I’d been a business prospect instead of a devoted parent, I’d have ended the conversation or walked away. I’d have thought, “Great people, but they don’t understand my point of view or my problems.”

Does your small business marketing turn prospects off with too little or too much information?

Do you approach your marketing from your customers’ point of view?

Is your small business marketing generating the leads you need to grow your business?

If a prospect asked you what you do, you’d never respond by just saying “Stuff”.

But what do you say? Do you tell them that you’re in advertising, or that you are a lawyer, accountant, designer, entrepreneur, franchise consultant, realtor, trainer, or software developer?

Statements like this don’t start a conversation fully explain what you do or how a prospect could benefit from your products or services. These one or two word answers are the equivalent of your teenager telling you they’ve been doing “Stuff”.

Don’t make your prospects play “20 Questions” with you to understand your business. Give them a clear, succinct marketing message that describes how you can help them and why they need you.

Once you’ve got their attention with your marketing message, follow it up with the information they need, a clarification of the problems you solve, the solutions you provide and a reason to contact you. Make it easy for your prospects to get what they want from your marketing materials, whether you use ads, brochures, a web site or other media.

• Define your prospects’ most common concerns and the problems they want resolved.

• Present the solutions your provide in the context of these problems.

• Explain why they need you, from their point of view.

• Anticipate and answer their questions

I was on the phone with Marilyn, who wanted to know what her firm could do to spread the word and get more clients. Last year they made over a million dollars, but so far this year they haven’t gotten the number of inquires they need to continue to grow the company. What’s getting in the way?

While I was talking with Marilyn, I typed her firm’s URL into my web browser to take a look at the way they are promoting themselves. I had two reactions when her site came up in my browser. One, it was very attractive and professionally done. Two, after looking at it for a few
minutes, I had no idea what the business actually did, who they helped or how.

There was a lot of information on the site, but it wasn’t telling me what I needed to know. It took me another ten minutes and a number of questions to find out what her small business software development and computer-networking firm did.

Your prospects don’t have the motivation of a parent talking to a teenager. If its hard for your prospects to figure out whether or not you can help them from your small business marketing materials, they’re gone. Don’t expect them to decipher unclear copy or hunt through your web site to find the information they need.

Generate more leads and sales by using a marketing message, supporting marketing copy and a coordinated marketing system that helps your prospects understand why they need you and how you can solve their problems.

Want more leads, more prospect relationships and more sales? If you want different results you’ll need to do something different with your marketing. Get the marketing tools and expertise you need to make a change and to grow your business faster >>

Why Small Business Marketing Is Like Rowing A Boat

By Charlie   |   March 11th, 2010

Marketing for sales is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the greatest level of resistance.

Wouldn’t you like to market your business so that it moved easily forward?

What’s the first thing most people do to increase sales of their products, services? They put together a description of their credentials. Then they pick up the phone, run an ad campaign, send out a brochure and or build a web site and ask people to buy.

Do you know anyone who has used this approach?

Have you tried it yourself?

Were you happy with the number of new clients and customers you attracted?

Discover how to market forwards, attract more prospects, reduce resistance to sales, and have more clients and customers >>

It’s a common misconception that the fastest way to attract more clients and customers is to focus on asking people to buy. It looks like the obvious route, but in most cases it generates only a trickle of new clients for small business owners. It can work if you’re a large company with millions of dollars to spend building your brand. Why doesn’t this selling approach work for service professionals and small business owners?

A sale is the end point or one of the waypoints in your relationship with a client. Before they are ready to give you their money prospects need to be confident that you have what they want, and they trust your product or service will deliver on your promises.

When you lead with a focus on selling and your credentials you run into high levels of resistance. It is like trying to row a boat backwards. Marketing is about building relationships, one by one. Start by focusing on what your prospect wants, not on yourself.

Think about it. When you pick up the phone or encounter a friend, what’s one of the first things you say? Do you launch into a monologue about yourself? Most people usually start the conversation with a friendly questions or two and then find a topic of mutual interest. If you have information your friend is interested in, you share it. I frequently get calls from people who say they hate marketing their business. Why? Trying to convince people to buy feels pushy.

An alternative that is more effective – and more fun – is to focus instead on giving people what they want. Get your prospect’s attention by leading with a question or statement that succinctly gets them thinking about how you can solve a problem they have. This is your marketing message or elevator speech, not your sales pitch. Once you have their interest, give them something they want in order to prompt them to contact you. This could be a short report or article.

Does your business marketing plan give people what they want?

Does your elevator speech help start a conversation and a relationship?

Increase Your Business Opportunities and Sales in 15 Seconds. You’ll get more business with a BRILLIANT Marketing Message and Elevator Speech. Learn how to get your prospects’ attention by giving them what they want and you’ll attract more clients and be more successful.

Once a prospect gives you their contact information, go to work and make good on their trust by showing an interest in their needs and giving them a steady stream of useful tips. The more you give your prospects, the stronger your relationship will be.

Rowing a boat backwards is hard work and won’t get you very far. There is just too much resistance. To attract more clients and grow your business stop marketing backwards and pushing against high levels of resistance. Give your prospects what they want, build relationships and you’ll find more prospects buying the solutions you provide.

What’s The Difference Between People Who Succeed At Marketing And Those Who Don’t

By Charlie   |   March 11th, 2010

Some people seem to steadily increase their income while others just make enough to pay the bills. What’s the difference between the people who make millions and the people who struggle all their lives to get ahead?

If you want to attract more clients in order to build a more profitable business you need three things. You need clear goals, knowledge of how to market your business and a plan of action. Your marketing plan is like the proverbial three-legged stool. To function effectively, all three legs need to be solidly in place.

Without clear goals you won’t move forward. Without small business marketing knowledge you’ll waste your time instead of pulling in many more clients. Without a plan of action, your marketing won’t get done.

Setting Your Small Business Marketing Goals
Staying on track can be a struggle, whether you are trying to stick to a diet or get your small business marketing in shape. How can you get started and maintain your marketing momentum? What you need to do is make a commitment to specific small business marketing goals.

Winners set both large and small goals, and they put specific goals in writing. This last task may sound superfluous but it can make a big difference to your success.

One of my goals had been to write a book, a task that seemed overwhelming. Of course, no one writes a book all at once, they are written a page at a time. With a short-term goal of writing three to five pages a week, I made steady progress, wrote three books and have outlines for two more.

Take a piece of paper or fire up your word processor and
make a list of goals for yourself and your business. Include both long and short-term objectives. When you write your objectives where applicable include who, what and when.

The easiest way to get started is by beginning with your long-term objectives and then getting more specific. Ask yourself the following questions.

What are your five-year goals for your business?

What are your marketing goals?

(They could be skills, knowledge, new prospects or new customers.)

Be as specific as possible when answering these questions and defining your goals. For example, you might say, “I want to have published eight training manuals, be earning two thousand dollars a day and working less than 40 hours a week in two years.”

Discover how easy it is to attract many more clients and be more successful here >>

In addition to setting broad and long-term goals, you need to set small and short-term goals. Define your annual, monthly, weekly and daily goals. Once you’ve got them down on paper, take a copy and thumb tack it over your desk.

What’s a one-month marketing goal you can accomplish?

What’s a one-week marketing goal you can accomplish?

Some days you’ll feel like you’re on a treadmill going nowhere and your long-term goals continue to be out of reach. When this happens, try two things. First look at the list of what you’ve accomplished in the last week, month and year. Second, with your larger goal in mind, circle the next finite and easily completed objective on your list and get going.

Every time you complete one of your objectives, no matter how small, you’re that much closer to reaching your long-term business goals. If you’re writing a book, each page you write puts you that much closer to your goal.

Could you improve your marketing plan by clarifying your long and short-term marketing goals?

When you have clear goals and track your marketing accomplishments, it is easy to stay motivated. As you make progress, revise your goals and you’ll continually improve your marketing and be more successful.

Is Your URL Sabatoging Your Website Marketing Efforts

By Charlie   |   March 11th, 2010

Kathy was moments away from buying a URL (web address) for her business, but in a last minute of doubt she called me to make sure it wasn’t a big mistake. In the internet marketing forums she had visited, Kathy had read that you should pick a distinctive URL for your web site to get peoples’ attention.

After great deliberation she finally had selected the following URL. The site URL Kathy had selected, but hadn’t yet purchased, was, www.everythingbutfleasthatsneeze.com. I am not making this up. She wanted a distinctive, attention-getting URL and she had succeeded. Was it the right one for her business? Should you use the same strategy in choosing a URL for your business?

Your URL can either attract or repel prospects and clients. It can reinforce your brand name, or communicate your marketing message.

Unless you or your brand have national name recognition – or you plan to spend millions on web site marketing, naming your site after your self or just using initials can be a mistake. Most prospects won’t know or be looking for your company name.

It is true many companies use their principals’ names and it’s easy to find them, once you know them. If you’re trying to attract prospects, people who don’t already know you, your names won’t mean much, or tell someone looking for a particular service, what you do.

Your primary interest is getting the attention of prospects. You could pick a URL that includes the attention grabbing word “sex” but this wouldn’t attract the kind of clients most service professionals want or small business owners want. You want to draw the right kind of attention and pull in qualified prospects.

Want to know how to use your web site to improve your web marketing and increase sales? Discover how to attract more clients and customers and make more sales with your web site >>

The best way to do this is to describe the problems you solve and the solutions you provide. A weather service for surfers might name their site, www.surferweather.com. A network of photographers for people who want a digital photo to use on their site or to submit to an online dating service uses the URL www.lookbetteronline.com.

Using a URL to describe what your business is about serves as a prompt to prospects. When they think of the task they want to accomplish, your URL comes to mind.

What can you do if you already have a company name you don’t want to relinquish and a URL to match? Your existing clients may already know your URL and have it book-marked. Keep it and add another with a succinct web site marketing message.

Let’s say your current URL is www.jonesanmurray.com. You can leave this URL and your site as is and just add another with the same content but a different URL. To help your existing clientele learn your new URL, change all the internal site links; when people come to your original site, they’ll link to the new one.

If Kathy had an online flea market her URL might have worked but she was trying to sell a book on how to buy a home, a topic with a huge potential audience. Her initial choice of URL www.everythingbutfleasthatsneeze.com might have attracted attention but it wasn’t going to help her reach home buyers who might purchase her book.

Your web URL is like a mini web site marketing message. Take advantage of this opportunity to describe what you do succinctly and you’ll attract many more qualified prospects and paying clients.

Why Do Some Web Sites Sell And Others Don’t?

By Charlie   |   March 11th, 2010

Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances?

Why don’t most web sites attract prospects, help convert them to clients or customers, or function as a source of revenue? To answer this question for your own web site, focus on its purpose. For most independent professionals and small business owners, web sites are meant to:

* Attract as many qualified prospects as possible
* Build a target list of people who want you to market to them
* Convert prospects to clients and paying customers
* Convert clients to repeat clients

If your web site marketing does these things, it’s a success. If not, then it is time to review what is working and what isn’t.

WHY MOST SITES DON’T WORK
Most sites are, in a word, boring to others than the creators. They focus on the firm’s services, products, processes and credentials. They are a turnoff to prospects and can keep you from earning money. If your web site shouldn’t be about your firm what should be the primary content?

CLIENT PROBLEM FOCUSED CONTENT SELLS
Sites that work to sell products and services attract prospects because they provide information prospects want and can use to solve a problem or meet a need. If you’re a lawyer, your site should focus on legal tips and strategies your target market can use.

If you’re a graphic designer, include ideas on using design to improve communications, or if you’re a computer systems expert, give your site visitors tips on keeping their computers from crashing. A writer could include a tutorial on writing with examples of copy makeovers of web pages, press releases or brochures.

This educational focus for your web site works for a number of reasons. People usually search the internet for free information. Prospects will want to visit your site because they know they can get a couple of ideas they can use, and by providing this information, you establish yourself as an expert in your field. Finally, your information educates prospects about opportunities they may not have been aware of.

Ready to discover exactly how to build and market your web site so it skyrockets your sales and your profits? Get started now >>

In it you’ll find straightforward simple ideas that will help you attract visitors and clients.

Its content that pulls. Just take a look at https://drudgereport.com/. No flashy, fancy graphics; just straightforward content. Yet it pulls in over four and a half million hits each day, five and a half million per day during this past month and has made Matt Drudge millions of dollars. Content brings customers to the site and keeps them there.

* What’s the content your prospects would love to read on your site? (Hint: It provides answers to common client questions and problems.)

SITE DESIGN AND NAVIGATION
Many sites have some educational and client centered content on their site, but it’s buried behind uninteresting homepages or by flash movies or graphic full pages that turn visitors away so they never see the good stuff. In some cases it’s simply a matter of moving hidden content to the homepage and augmenting it to give prospects what they want.

Use your site’s design, navigation systems, graphics and links to ensure visitors view the content that will interest them and to take the desired action.

* What do you want visitors to your site to do?

* Does the site design move people to the desired action?

HOW TO ATTRACT PROSPECTS TO YOUR SITE
Once you have a web site prospects will want to visit and read, the next step is to find as many ways as possible to pull prospects to your site so they find your great content. Use these strategies to pull in prospects:

* Distribute your articles, including your offer and site link, to every ezine, web site, publication and forum you can. There are thousands out there.

* Ask your subscribers to forward your articles to others.

* Make it easy for people who visit your web site to send the URL of articles found on your site to everyone in their network.

* Help the search engines find your site by identifying the key words people are likely to use most frequently to search for your site. Then put them in the title tag and body of your web pages.

IS YOUR WEB SITE MARKETING WORKING?
Does your site pull in a steady steam of prospects, build your target list and supply you with both clients and income from product sales? If not, take a look at your site content, design and promotional strategy.

With a little effort you can leverage your expertise, whether it’s about the law, computers, design or writing to create a web site that works to educate your prospects and to grow your business!

How much time and money have you spent on your web site or are you planning on spending on your site? How much money have you made with your site? Ready to see your sales skyrocket?

Find out what works to attract your target market to your site and what gets them to buy >>

The Problem With Copycat Marketing

By Charlie   |   March 11th, 2010

What’s the difference between you and the Olympic athletes that have been earning a spot on the medal podium in Turin, Italy these past couple of weeks?

The answer is very little. While you may have no interest in learning how to do jumps on ice or ski downhill at up to eighty miles an hour, you are more like an Olympic athlete than you realize.

The winter Olympics may be over for this year but next month and next year these athletes will be doing the same thing you’ll be doing. They’ll be pushing to distinguish themselves from their competitors and they’ll be working full time to beat past records and be the best. You’ll be doing the same.

Just like an Olympic athlete you want to beat the competition and take it your business to the next level. Isn’t that right?

So what’s the key to marketing your business like an Olympian?

I started skiing when I was four years old at Cannon Mountain in Franconia New Hampshire. (This was twenty years before Bode Miller was even born.) As a youngster, I was dubbed “Cannonball Cook” because my approach to skiing was to head straight down the mountain at top speed and then inevitably fall with an explosion of
snow.

I rarely took ski lessons, and then only because my parents insisted. I thought the way to learn to ski well was to watch other skiers who looked good and copy what they did. As you can tell by the nickname my parents gave me, I was wrong.

Using the ‘watch what others do’ approach my skiing improved marginally over the years and I became an okay intermediate skier. When I was in my forties, I decided that wasn’t good enough, I wanted to be an expert skier.

Finally after waiting decades I was ready to acknowledge I could use some help and that it was time for a lesson or two. What I discovered was that many of the techniques I’d picked up from watching others were outmoded or just plain wrong and were keeping me from being the skier I wanted to be.

Don’t make the same mistake with your marketing. Don’t waste your time copying others and only making marginal gains. Discover what actually works >>

From then on, I signed up for lessons whenever I could. My skiing has dramatically improved. Now I enjoy skiing challenging, expert terrain and am having more fun than ever.

After over a decade of regular instruction most people would say I’m an expert but I’m aware that there’s still room for improvement. Isn’t there always?

On a recent ski trip to Utah I spent a whole day with my friend and ski coach extraordinaire Peter Keelty, focusing again on the basic stance for carving clean turns. The result? I’m skiing even more smoothly with less wasted effort.

I’m not planning on entering the next winter Olympics in Vancouver and I doubt you are either but I do have a burning desire to excel, to improve at my sport and in my business. I bet you are the same.

Whether you’re managing a startup or have been in business for a decade, you want to maximize your profits and see your business grow. You may know many of the business marketing techniques that work, but are you applying them correctly and consistently? Staying focused on the basics of what works in marketing can help you double your business.

Don’t wait to take the next step and see your business grow. Why not find out what works so you can grow your business with less wasted effort? Start here >>

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