Marketing Podcasts

Should You Ask for the Sale?

Charlie Cook

In most cases, asking for the sale is a mistake.<

The Challenge: Should you ask a prospect for the sale?

The Solution: Asking for a sale can alienate you from the prospect. Instead let the prospect sell themselves by showing them how your product/service will help them.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Eliminating Obstacles to Sales >>


How To Increase Your Profits Without Selling

Charlie Cook

Increase your profits using a simple law of human nature.

The Challenge: How do you grow your business and make more money without selling?

The Solution: When a person does something for you that you value, you feel an obligation to that person. You’d like to repay the good deed – the same is true with prospects.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers>>



How To Sell To Skinflints

Charlie Cook

Even in an economy you can sell to the most frugal prospect.

The Challenge: How do you overcome objections to those prospects who are tight with their money?

The Solution: Make them perceive the value in your product or service before they can object.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Eliminating Obstacles To Sales>>



Is It A Business Or A Hobby?

Charlie Cook

Any business that is built around selling just one product or service is going to struggle.

The Challenge: How do create a marketing funnel where you aren’t always looking for new customers?

The Solution: Your business model needs to systematically help first time customers buy from you again and again so that you make more with less effort.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers >>



What Winners Do

Charlie Cook

What is it that winners do that separates them from people who are always struggling?

The Challenge: What’s the single most important difference between winners and losers? It’s not just that they make more mistakes.

The Solution: Winners are quicker to learn and adjust their course to reach their goals!

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Charlie Cook’s Insiders’ Circle >>



Wake Up: Is Your Business Dying On The Vine

Charlie Cook

There’s no doubt the recession has been tough on small business owners.

The Challenge: Is business slow? Are you frustrated and wondering what to do to make ends meet, much less become really profitable again?

The Solution: Grow your business by getting business owners in your community to provide referrals or even sell your products and services.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Charlie Cook’s Insiders’ Circle >>



The Top 2 No Cost Marketing Secrets

Charlie Cook

No Cost, High Return Ideas You Can Take to the Bank.

The Challenge: Whether you’re just starting out, or have a well-established business, the truth is that some of the most powerful ways to grow your business can be had for free!

The Solution: Discover the fastest, least expensive ways to attract all the clients you can handle.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Attracting More & Better Customers >>



The Secret to Getting More Referrals

Charlie Cook

Some ideas that will have you saying, “I get most of my new business from referrals.”

The Challenge: Every small business owner and marketer wants more referrals.

The Solution: Discover the fastest, least expensive ways to attract all the referrals you can handle.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Attracting More & Better Customers >>



Why Isn’t Your Website Selling?

Charlie Cook

For most business owners, the problem has nothing to do with you. You provide top quality products and services, don’t you!?

The Challenge: A visitor clicks to your site. They take a look at your home page and then they leave without so much as an email or phone call to you.

The Solution: You can be successful online if you have great products and services and if you know what works to get prospects to contact you and buy from you.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Creating Websites that Sell >>



One of the Stupidest Things I’ve Ever Done

Charlie Cook

Ever get lost and wish you had a map or GPS to show you where to go?

The Challenge: If prospects visit your site and it isn’t clear where to go first, second and third, they’ll leave without getting what they want.

The Solution: Don’t put your prospects in this situation. Show them the quickest path to becoming a customer.

Listen to Charlie’s Small Business Marketing Podcast
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The Resource: The Insider Secrets to Creating Websites that Sell >>